24hr Website access on www.taxtalk.co.za
Currently the TAXtalk website has traffic of up to 120 000 hits per month. Through key partnerships, associations
and niche distribution and exposure channels, TAXtalk provides advertising exposure to over 250,000 targeted
clients.
A weekly electronic newsletter
TAXtalk offers fantastic, focused advertising and marketing opportunities to businesses that are targeting
professionals, the corporate market and/ or high net worth individuals. Banner advertising in our weekly
electronic newsletter exposes you to a base of over 20 000 readers every week.
The TAXtalk Magazine distributed every two months
TAXtalk magazine is a world class tax magazine that deals exclusively with tax issues and is the first tax
dedicated magazine published in South Africa. TAXtalk Magazine is posted to 4000 selected; tax practitioners,
including legal professionals, auditors, accountants, brokers, financial advisors, financial directors, tax
managers and senior level business managers and decision makers. Our readership circulation exceeds 16 000
every two months.
TAXtalk Magazine has a variety of high powered well-known contributors, as well as a panel of tax experts and
journalists that contribute consistently to the publication.
Circulation Profile
Magazine
Website
Newsletter
READERSHIP BY MEDIA
TAXtalk Website 100 000
Electronic Weekly Newsletter 19 000
TAXtalk Magazine 16 000
Total Estimated Readership 135 000
READERSHIP PROFILE
Proprietors & Shareholders 58% (71,340)
Accountants, Tax & Fin. Consultants 26% (31,980)
Marketing Consultants & PRO's 1% (1,230)
CFO's, CEO's, Senior Management 7% (8,610)
Attorneys & Advocates 6% (7,380)
Unspecified 2% (2,460)
Reader Survey
89% of our readers keep the magazine for future reference.
100% of our readers are satisfied with the content.
99% of our readers would recommend the magazine to others.
TAXtalk strategic promotional drive:
Distribution to delegates at tax workshops, seminars and symposiums - 15 000 annually.
Exposure on Summit TV - 650 000 viewers.
Exposure through strategic partners to 1.2 million readers.
Target Audience:
Charted Accountants, Auditors, Senior Tax Managers, Financial Directors, Head of Tax,
Directors